The decision to sell a home is often dependent on many factors and there are typically two prices to consider: the price when you want to sell your home vs. the price when you need to sell your home. This can be quite a difference in how long your home sits on the market, and as a top agent, whatever your reasons are for selling, my proven effective marketing strategies will ensure that you get the highest possible price for your home. I guarantee to provide you with professional, ethical and confidential service and keep you fully informed every step of the way.
Selling your home is not a fun process for the homeowner. You will have dozens of people going through your home, disrupting your schedule and keeping you away from home for several hours on the weekends for “Open Houses”. My goal is to minimize this stress by setting up a marketing strategy to sell your home faster and more efficiently to shorten the “selling” period. Your home may not sell right away, and then again it may sell very quickly. Together we can go over realistic expectation and keep each other informed as to our next home. Communication is very important and this is missing in a lot of agents who just put the property on the MLS and you never hear from them again!
When it comes to your home, I will personally walk through the residence with you and together we will determine a plan. Maybe you need to hire a staging company. Maybe you need to repaint that Kermit green bedroom your son used to live in. Together we can make an acceptable plan to get you moved in to your new home.
Next, my job of marketing your home will begin. It will be splashed all over the Internet, all of the local agents will be notified and we will schedule a series of open houses so everyone that is currently looking will know your home is for sale. Ideally all of my initial marketing will bring a buyer for your home in a timely manner, but if not, we will restructure a new plan to expedite a sale. I will make sure you get top dollar for your property and that you leave the closing table with a smile. My real estate and mortgage experience helps enable me to give you a play by play of what to expect from start to finish. The best part is, that you pay nothing for my services until you close! I can help you transition from your old home to a new one without a hitch. Call or e-mail me for a free presentation as to what I think your home is worth and how I plan to help you sell it. There is no obligation (and I can even tell you what your neighbors down the street sold their house for). Contact me today!

**Also Read the 13 Things you NEED to Know Before the First Buyer Gets to your Home!

Special Report From John Radgoski


Ready To List With A Real Estate Agent? 13 Things You & Your Agent Must Do To Maximize Your Profits!


Ready to place your home on the market? Do you understand the process of selling your home - all the "little" details? Before you list with an agent, educate yourself about all the possible things you could face. Be as informed as possible, so you can like the absolute best business decision. After all, the sale of your home is a business decision.

Most of us are not tuned in to the trends and fluctuations of the real estate market. Additionally, we are not aware of the steps necessary to maximize profits from the sale of your home. Typically, you rely heavily on an agent to lead you down the most profitable path. Well, when you consider your home is probably your largest financial asset, doesn't it make sense to list with someone who will maximize your profits? But how do you find that agent?

This report is designed to empower you with critical information necessary to evaluate an agent's qualifications and help you identify the professional top producer. The more involved you become, the better chance you have of choosing the right agent and consequently, the higher your profits will be!

Start by doing some research. Who are the most active agents in your market? Look at advertising to see how professional it is, ask friends and family, drive around the neighborhood looking for yard signs, then compile a list of agents.


Top Producers will have established relationships with lenders, title reps, inspectors …everything


1. The Phone Interview - Place a call to each of the agents on your list. Document how quickly they returned your call. Keep in mind, they will be returning calls to your prospective home buyers. Do an initial "feel-out" interview over the phone so when you meet, you will both be prepared.

2. Request a Complete Plan - From title to escrow, request a complete plan of all the services they will provide you when you list with them.

3. Evaluate Their Team - Top Producers will have established relationships with lenders, title reps, inspectors, etc. These professionals are there for your benefit. If they are ill-prepared to handle all the steps of your transaction, look elsewhere!

4. Detailed Report of Your Property - Request a complete report about your property with ideas for improvements, cosmetic changes, structural repairs or anything that could add profit to your sale. Remember, a small investment up front can often pay high dividends at the time of sale.

5. Alternative Report - Request a complete report of alternatives to the home sale. What would current market leases generate? Rentals? Responsibilities attached with leasing? Have your agent educate you about all your options.

6. Insist on Pre-qualification- Don't waste valuable time negotiating or showing your property to unqualified prospects. Insist that your agent pre-qualify candidates to screen out all unwanted prospects.

7. A Net Sheet - See in writing a complete net sheet, minus commissions and fees, showing your exact proceeds at the time of sale.

8. A Marketing Plan - This is the heart of your agent's overall strategy. Require a step-by-step plan with innovative new ways to attract home buyers. Your agent should have 24 hour advertising, lead accountability and tracking services. These services exist and you should insist upon them!

9. Telemarketing Efforts - Investigate the agent's telemarketing team. Do they just cold call? Or do they have a strategy to create proactive leads and call on those prospects?

10. Direct Mail - Investigate the agent's capacity to send direct mail. How often do prospects receive mail? Is it professional? Does the mail piece motivate prospects to pick up the phone and call?

11. Advertising - Is it well-written and professional? How many ad venues do they utilize? They should be advertising in at least three: a homes magazine, community or local newspaper, and yard signs. Remember, the quality of the advertising will directly influence how well your home will be perceived.

12. Negotiation Strategy - Have a written, well-conceived, negotiation strategy. The old adage "You don't get what you deserve, you get what you negotiate," rings very true in real estate. Insist on a good, sound negotiation strategy before you entertain buyers.

13. Closing Checklist - Be sure to get a written closing checklist. You need to know in detail how you will conclude the sale of your home. This should provide a step-by-step procedure that will be easy to understand and follow.


Insist upon innovation. The top producers outperform the competition by utilizing unique and powerful marketing methods


My hope with this report has been to educate you and help you avoid the pitfalls many home sellers go through. I hope you found the ideas valuable and if there is ever any way I can be of service to you or anyone you care about, please contact my office. Your initial consultation is always completely free of charge and you're under no obligation of any kind. We'll sit down for 15-20 minutes…no high pressure, just plain, honest talk about what it's going to take to achieve your personal goals. Go ahead, pick up the phone and give me a call. I'd love to hear from you!


Eight steps to selling your home

How can a real estate agent help me sell my home

How to price to sell and still make a profit

Practicing good seller's etiquette

Understanding the buyer

Increasing your home's appeal

Mortgage Calculator

Contact us about selling a property